Wayne Imber

Death and loss happen to employees and coworkers.  Family members die and some figure in unfortunate fatal accidents. When grief strikes coworkers, one can be profoundly affected as well – here are some steps to take to help comfort and support them at this difficult time. The company management can organize ways to offer sympathy.  These include collecting money for a struggling employee, taking a dish to pass at a wake, lining up home-cooked dinners for weeks for the bereaved family, sending flowers, or sending a group card signed by coworkers. Image source: Pixabay.com  Bosses and managers should be specially equipped to deal with the situation.  They are, after all, the first ones to be informed in the organization when there is a sad life situation that occurs.  Be prepared to talk to the employee about available options, the bereavement leave, and details into the health or life insurance benefits, if applicable.  As an HR staff, be car...

We know that you know that many of your shopping decisions are influenced by what you see on advertisements.  But what you may not know is that’s only half of it.  Sure, all the little details in a poster or a logo contribute to the allure of the product, but the colors you see play bigger part than you may imagine. It’s no surprise that psychology plays a huge part in marketing a business.  Ideas and ways to present these ideas are created by marketing experts with the sole purpose of attracting people.  Just as including a baby in a poster for diapers, pastel colors with soft tones such as pink and sky blue creates a feeling of safety and softness.  Image Source: precisionintermedia.com Colors play a bigger role in brand recognition more than any other factor.  When a startup creates and builds a brand, it chooses the colors carefully.  It’s these colors that will stick with the brand for a long time, define the company and in extensio...